Look at the design of a lot of consumer products — they’re really complicated surfaces. We tried to make something much more holistic and simple. When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions. Most people just don’t put in the time or energy to get there. We believe that customers are smart, and want objects which are well thought through.

      We think the Mac will sell zillions, but we didn’t build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren’t going to go out and do market research. We just wanted to build the best thing we could build.

      What the story of Craigslist and Facebook shows is that online network effects are strong barriers to entry to FRONTAL competition but not to LATERAL competition

      it will transform the entire software ecosystem over the next 5 years. The changes will be so dramatic that the current discussions of a bubble will appear silly. Huge companies will fail and even bigger new companies will be formed

      Ideas are today’s currency not strategy

      Web monopolies are not as sticky as the monopolies of old

      If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my language.” Cicero

      A single invention rarely solves an entire problem. Often we only see a small part of a larger problem without seeing the connections between the many parts.